In January 2022, news broke that Microsoft Gaming Company was set to acquire Activision Blizzard for RS 5 Lakh Crore. This was a major development in the gaming industry, as two of the biggest players were coming together. In this blog post, we will explore why Microsoft made this move, what will change after the acquisition & the potential impact on the gaming industry.
Why Microsoft Acquired Activision Blizzard?
Microsoft has been making strategic moves in the gaming industry for some time now. In 2014, they acquired Mojang, the creators of Minecraft, and in 2018, they announced the acquisition of five game development studios. By acquiring Activision Blizzard, Microsoft has further strengthened its position in the gaming market.
Activision Blizzard is one of the biggest gaming companies in the world, with popular franchises such as Call of Duty, World of Warcraft, and Candy Crush. Microsoft has been looking to expand its portfolio of gaming franchises, and the acquisition of Activision Blizzard, provides them with a number of successful and popular game titles.
Furthermore, Microsoft has been focusing on developing their gaming subscription service, Xbox Game Pass. By acquiring Activision Blizzard, they gain access to more exclusive titles for their subscribers, which can help drive more people towards their subscription service.
What Will Change After the Acquisition?
The acquisition of Activision Blizzard by Microsoft is set to be completed by the end of 2022. Following the acquisition, Activision Blizzard will become a subsidiary of Microsoft, and their existing franchises and studios will be integrated into Microsoft’s gaming division.
One major change that is expected is that Activision Blizzard’s games will become exclusive to Microsoft’s platforms, including Xbox and PC. This means that popular titles such as Call of Duty and World of Warcraft will no longer be available on PlayStation or other consoles.
Additionally, Microsoft is likely to bring some of its own technology and expertise to the development of Activision Blizzard’s games. For example, they could incorporate their cloud gaming technology into the development of new titles.
Potential Impact on the Gaming Industry
The acquisition of Activision Blizzard by Microsoft is likely to have a significant impact on the gaming industry. Firstly, it could lead to a consolidation of the industry, with fewer big players dominating the market. This could make it more difficult for smaller game developers to compete.
Furthermore, the exclusivity of Activision Blizzard’s titles to Microsoft’s platforms could impact the sales of PlayStation and other consoles. This could lead to a shift in the balance of power! within the gaming industry.
However, there are also potential benefits to the acquisition. Microsoft has a track record of investing heavily in its gaming division, which could lead to further innovation and development of new gaming technologies. Additionally, the acquisition could lead to a growth in the number of subscribers to Xbox Game Pass, which could benefit the gaming industry as a whole.
Conclusion
The acquisition of Activision Blizzard by Microsoft is a major development in the gaming industry. Microsoft has made a strategic move to strengthen its position in the market and expand its portfolio of gaming franchises. The acquisition is likely to lead to changes in the industry, with fewer big players dominating the market and more exclusivity for Microsoft’s platforms. However, there are also.. potential benefits to the acquisition, including further innovation and growth in the gaming industry as a whole.
